OUR STORY

‘REEF SINCE 1984’ is more than just a date on a timeline.

It’s a symbol of our passion that compels us to bring people the absolute best footwear products in the world. What drives us to reimagine, redefine and redesign everything we know about sandals, and do that again, and again, and again.

It’s the pride we have in ourselves and what we’ve stood for since day 1 - delivering the freedom of surf life through expertly crafted experiences.

It’s having long lasting trust in our partners to bring our brand to life in the most authentic way possible and working together through whatever the world throws our way. 

‘REEF SINCE 1984’ is more than just a number.

It’s who we are.